( Mashable ) Alexa is no longer just a girl's name and Google no longer requires any typing. Connected devices are an integral part of our lives now. From Fitbits, Nests, and smartwatches - consumers rely on these devices to go about their daily routines. Devices don't just help solve consumer's problems though, they are a treasure trove for marketers as well. At the forefront of all of this, is the Internet of Things (IoT). The internet of things allows marketers to know more about consumers than ever before. The challenge is making sure their brand is seamlessly integrated at the right time without appearing intrusive. So, what exactly is the internet of things? Forbes defines the IoT as simply connecting devices with an on and off switch to the internet, and to other devices. The internet of things is a giant network of connected "things", including people ( Forbes ). Sounds a little creepy right? While there are many benefits to having your devices c