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About Me





Hey There! 

 I created this blog to share my thoughts on all things digital marketing. I'm Amrita - a graduate student at NYU studying Integrated Marketing. I love to geek out over cool content marketing and strategy.

I'm somewhat of a nomad. I've lived in India, England, Switzerland, Australia, the Netherlands...in that order. I have a BA in Marketing & International Business from the George Washington University. I worked in advertising and PR with clients in the non profit, beauty, and healthcare industry.

 Things I Love:

  •  New York City
  • A good cup of coffee
  • Buzzfeed quizzes
  • Seinfeld, but also Gilmore Girls
  • Watching commercials
  • Reading - both novels and other blogs 
 Follow Me Elsewhere:
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My Fascination Archetype

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Does Big Data Come With Big Responsbility?

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Alexa, Tell Me Everything You Know

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