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About Me





Hey There! 

 I created this blog to share my thoughts on all things digital marketing. I'm Amrita - a graduate student at NYU studying Integrated Marketing. I love to geek out over cool content marketing and strategy.

I'm somewhat of a nomad. I've lived in India, England, Switzerland, Australia, the Netherlands...in that order. I have a BA in Marketing & International Business from the George Washington University. I worked in advertising and PR with clients in the non profit, beauty, and healthcare industry.

 Things I Love:

  •  New York City
  • A good cup of coffee
  • Buzzfeed quizzes
  • Seinfeld, but also Gilmore Girls
  • Watching commercials
  • Reading - both novels and other blogs 
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My Fascination Archetype

What do I have in common with Tina Fey and Malcolm Gladwell? Turns out we have similar leadership styles! Who knew? This week, I took The Fascination Advantage assessment to learn how others perceive me and how I can use this to my advantage, both personally and professionally. The assessment, created by Sally Hogshead , has given me a new perspective on how my peers view me and how I can become a better leader. Taking the assessment was actually a lot of fun, and even before I received the results, I found that I was learning more about myself just by thinking about the questions. I could see right away that I wasn't motivated by status, but felt more passionate by producing good work through creativity. So let's dive into the results... At first I was surprised by my results. My primary advantage (my most effective method of communication) is described as "Mystique." The word mystique sounded a little too cool to describe me. But once I read more, I knew it de...
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Is the New Balance App Appsolutely Worth Downloading?

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Alexa, Tell Me Everything You Know

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