Where Are Your Consumers?...On Their Phones

With so much discussion about the shift from traditional to digital marketing, mobile marketing specifically may be overlooked. However, brands must develop a stellar mobile marketing presence as a core part of their digital strategy.

According to Blue Corona, consumers are using mobile through every step of the purchase process - from search to selection. And when consumers are dissatisfied with their mobile experience, they no longer advocate for brands. In order for brands to excel they must create an engaging, simple, and pleasurable mobile experience for both potential and current customers.

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'Tis the Season to Watch Hallmark

( Merry Stockings ) Around this time last year, my mom and I were watching a holiday movie on Hallmark. The plot was predictable, and a little corny. But something my mom said has stuck with me, she said "these movies are so relaxing." It's true. Although we knew the movie would probably never be an Oscar contender, there was something inherently comforting about it. Well it turns out that was part of Hallmark's content marketing strategy all along! ( E Online ) Ultimately, Hallmark's content marketing strategy is more than just selling a brand but about catering to a need for comfort and belonging, especially during the holiday season. The Content Standard published an excellent piece by Taylor Holland on Hallmark's thoughtful content marketing strategy. The piece shows just how well Hallmark knows its customers and how it creates curated content all year long. Ann Herrick, Marketing Director at Hallmark Gold, believes the first step to gre...

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