Where Are Your Consumers?...On Their Phones

With so much discussion about the shift from traditional to digital marketing, mobile marketing specifically may be overlooked. However, brands must develop a stellar mobile marketing presence as a core part of their digital strategy.

According to Blue Corona, consumers are using mobile through every step of the purchase process - from search to selection. And when consumers are dissatisfied with their mobile experience, they no longer advocate for brands. In order for brands to excel they must create an engaging, simple, and pleasurable mobile experience for both potential and current customers.

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Amrita's Digital Notebook

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